Are you up-to-date with current SEO practices for your business? What are your SEO targets? Or rather… who are your SEO targets? Where do you invest in SEO?
I was happy to have found this webinar “Q&A with Rand Fishkin and Dharmesh Shah” because I am always puzzled by the effect of SEO. Rand is the CEO of SEOmoz and Dharmesh, the founder of Hubspot.
There were a lot of people present, and who were asking questions, and unfortunately, my questions were not answered. But it’s ok.. Because I’ve gotten the latest SEO tips from the experts.
Here are the highlights of the SEOchat.
1. Free SEO directory submissions are no longer useful and can sometimes hurt your SEO efforts. You should put your links on places like Bing, Yelp and Google Plus. These are safe.
2. Create multiple profiles if you are marketing to different locations. These can exist on a single website.
3. Top 3 Incorrect SEO Practices
- Fitting SEO to the algorithm,instead of to users
- Targetting popular (head) keywords, instead of long tail keywords. You should target a specific niche.
- Building links without a strategy (putting everywhere, anyhow)
4. Use multiple channels attribution, as people come from different channels, and many leads are indirect.
5. Include email us / contact information links in your articles.
SEO Q & A
1. How to measure SEO?
A: Track the ranking, although Google now has removed the keywords algorithm.
2. Is Search good for my business? Should I invest more on Search?
A: Yes, business has to focus on Search.
3. Do I need to worry about keywords in blog posts?
No need. Just write a fantastic blog, and then just generate some keywords using tools. Build content that people want to see. No need to target so many keywords. It’s more of people’s word-of-mouth to promote the website.
4. Will download speed of your website affect your rank?
Time onsite, CTR, usage data – Google collects them, and will treat these as secondary data.
5. What are some tips for better link building?
Write great quality content. The best is unique content.
Whenever you quote from somewhere and put it on your website, put a link to it.
Your professional bio should include links to your site. You should also builds link for other people. Always whitehat tactics.
A proper ROI for SEO is always a minimum value. There is more value, but we can’t capture it.
Ranking is a long term permanent asset. How to assess: measure it in the short run, and over the long term.
Invest where your competitors are not. Where it is harder to measure. So most businesses don’t invest in there. The opportunity is there!
How do you build a good SEO?
Set up analytics and use Google Webmaster tools.
Let your connections know about your website.
A boring niche – these should be the targets where SEO will pay off.
Subdomains hurt SEO. When move to subfolder, SEO will improve. Don’t split your site to subdomain.
W3C is not important.
Guest blogging when done correctly helps SEO.
How accurate Google Auction Tool is, is not necessary.
Google PPC does not help in SEO. Use it only to gauge what people like.
Good backlinks depend on good quality work – content.
Article directories are not useful. Google hates them.
Putting articles on popular blogs are good.
Social media is an awesome way to get your content to people.
Classic meta keywords tag gets ignored.
Google News has meta keyword tag for news, for targeting the right keywords, and is very valuable. It is a recent strategy.
Meta description – It is important to put your keywords here, because get the keywords will be bolded in search results. Your meta description needs to be compelling, attract attention and build awareness. Because it appears next to the title.
Thank you Rand. Thank you Dharmesh. I will heed your advice. Hope to join you in future webinars!