Put aside perfect marketing strategies, focus on your intentions. A business product or service should be based on making meaning and improving the quality of life.
Out of the strong desire to help his wife, this man went to great lenghts to experiment , even wearing a DIY sanitary pad, improvised it and began a revolution.
A business should begin with philanthropy from Day 1, he said.
He also didn’t sell his invention worldwide – only to poor women in India as he said that they need it more, and he is not out to make money. He just wants to help improve the lives of the women who have been wearing leaves and cloths as sanitary pads.
I must say he is one in a million.