How to Optimise Adwords Using Long Tail Keywords
One of the hardest step in keyword expansion is exploring the long tail keywords and their endless possibilities. Reminding myself about long tail keywords, I googled and found a clear explanation of what long tail keywords are and why you must use them to save your Adwords dollars.
…mining the long tail allows Google advertisers to create more specific advert text, which better matches the search query entered by the user. This increases the click through rate of the advert.
Why are they called long tail?
This is the reason: