Step 1. Prep your pages with channels to engage your readers. Websites now MUST come with social buttons, else will become unsociable and rigid.
Step 2. Get your visitors to create great content via crowdsourcing platforms.
Step 3. Set some budget for content creation and produce great, original content for the different visitor segments. Use quality, useful infographics to present hard-to-digest information to your readers.
Step 4. Listen to your readers, via social media feedback.
Step 5. Curate your content and produce even better content.
In 2013, your web visitors want to instantly engage and expect more than real-time. Be quick to answer the call of socia media!
P.s. I am looking for a partner to design infographics that help new Internet Marketing professionals. Please contact me if you are keen to show your expertise in this cause.