Tag Archives: social media marketing

When Social Media Gets Bullsh**ty


Ok, let me start the discussion on this very sensitive topic. For a newbie like me, I am not in a position to discuss this. But I think I can say just a little something.

Yesterday, I was reading up a post on Google+ and found an article on why social media is bullsh**.

The author said that social media success stories are fabricated and are not accurate, because these are always backed by a lot of investments, or endorsements by celebrities who already have a ready audience.

For the ordinary people, it is tough to make it big on social media except for a few rare content creations.

I do agree with the part on huge investments behind social media. And I do agree that marketing gurus are sharing tips actually to make money. They have a right to earn a living too. But whatever that they have preached must be true and effective. As a strong value that I have emphasized at the introduction of this blog, every teacher is responsible for whatever they have taught.

It is a reckless act to share something which you picked from somewhere on the Internet, without making sure the accuracy or facts in it.

Huge social media agencies should not let money get in the way of delivering useful and true content. Newbies like me look up to such organisations as experts in the field and would most likely adopt whatever tips recommended by them. We don’t even know if a piece of content is fabricated and is done basically to get some media hype.

So, what I’ve learnt from the Social Media is Bullsh** article is that to be successful online, we should not blindly follow gurus. We have to make our own judgement as to what will work for us, and execute our plan.

Online age (how long you have been registered on a site) will not be a relevant factor. So do social status, or how big or small your organisation is. It is you and your goals – your pure intentions and your realistic goals (short term and long term).

By the way, it’s Social Media Week Singapore! Great events to liven up the week coming up.


Unlocking LinkedIn – Building Traffic For Businesses

Thanks to Lewis Howes (a sportsman turned LinkedIn master) for the very clear presentation on how to build traffic for business using LinkedIn. These are the notes taken during the Live Webinar “How to Build Your Business Leveraging LinkedIn with Lewis Howes” on 21 June 9 am (Singapore time).

A. Build your list

Connections …Aim for a larger, more targeted network.
You can download email addresses from LinkedIn (vs facebook). This is good for building business contacts.

There is a way to rank in LinkedIn for proper keywords. Optimise your profile with keywords.

5 places on LinkedIn to place keywords (TopDown) what people use to find you (e.g. Internet Marketing)

1. Abbreviated profile

Increase traffic with LinkedIn profile

Where to place keywords in your LinkedIn profile to rank your business high and build traffic

2. Current
3. Past
4. Summary
5. Specialties

B. Ingredients to thousands of leads

1. Create your own groups – to attract more leads. This allows you to distribute your information (2-4 hours a month), build your own empire on LinkedIn.
2. Share with them your content and strategies. The ‘Owner’ of the group can send a message to the members once a week.
3. What the group owner can do: Send an announcement (once a week) e.g. promotion of 30 mins free consulting, etc. facebook can’t do this. You can also create templates for your announcement. e.g. Welcome message
4. Set 30 mins a week to maintain your LinkedIn groups every month.

C. Answers

A targeted way to increase traffic and a powerful way to get customers.  Click on “More”, and find “Answers” in drop-down menu. Then go to the browse section, choose industry you are in. The more you answer questions, the more people will look up to you as experts. (e.g. Marketing and Sales, or other relevant industry)

e.g. Give the best answer possible. Write negative answers in the best way. E.g. “No, but here is the best way to do it.” Don’t spam. Also, send an email to say you have replied publically.

Reply publically, then, reply privately.

E.g. “I’m more than happy to jump on the phone… to show you step by step. I notice that your profile is missing this..I’d love to share with you…I have some sources, if you are interested, which have taken my team some time and strategy.”

D. Traffic from LinkedIn

Case study, businessinsider.com: Traffic was off the charts after a month.
Secret: LinkedIn Today is LinkedIn’s effort to be a content site more than a network site, the more people hang out there, the more money LinkedIn can make via ads.
How does an article go to the top of my page? Add “share” button. People share articles through LinkedIn to their friends. LinkedIn is in Top 10 sites in the world. Sharing an article many times will end it up in top spots in LinkedIn Today.
Share the article link in your update status. Copy and paste the headline and click on ‘Share’.
Then click on ‘Activity’, then ‘Share’, and then check the ‘Post to group’ option.

Take action and edit your LinkedIn profiles now!